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Reliance Jio Entered In Danger Zone - Incumbent Will Be On Recovery Path



Reliance jio crossed 100 million user and it's chairman Mr.Mukesh Ambani announced it with full of proudness. He should be proud of his distribution team who respected his directive and started distributing Jio SIM to everyone. Reliance jio gave upto 9 SIM per Aadhar card as identification. Mr. Mukesh Ambani gave encouraging number around data and voice traffic and he should be proud too.

He also claimed that his company will give 20% more benefits compared to competitor. Isn't it surprising that Reliance Jio failed to submit data around VLR active user base, the share of rural and urban user base and churn rate. I am confident that many of Reliance jio user carry multiple SIM card and Reliance Jio active VLR user base will be the lowest in the industry.

Now, Reliance Jio came out of tarrif plan and open the door of vulnerability and I have a reason to say that. Many of the Reliance userbase are kids who is using their network to play games or watch free serials and movies. Many low cost earning labour community took their SIM without any worry of charges. Many user shifted to Reliance who used to have under 50 INR in their prepaid account. As charging will be applicable and that will trigger mass exodus of users from Reliance Jio Network. I also challenge Reliance Jio to release their VLR active user and churn rate moving forward. In case readers don't agree then they should provide the requested data.
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About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
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1 comments:

  1. what is VLR active user & churn rate? please elaborate. thankyou!

    ReplyDelete