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Apple iPhone 7 battery Blast - Too Early to Put it in Samsung Note 7 Category

Apple recently launched iPhone 7 series with number of enhancement from iPhone 6 series. The timing was right as its biggest competitor in premium sector struggled to fix Samsung Note 7 battery blast issue. Post launch iPhone 7 series received very well by the buyers and expecting that it will break all records during holiday filled quarter.

Unfortunate news came out from Australia that iPhone 7 blasted in car and burnt the car interior. The question pops up that generally every user always carry their phone whenever they leave home, office or anywhere else. Why that particular user left his phone in his car. It needs to be investigated. Based on the adoption pattern, iPhone series 7 must have crossed 10 million mark and must be getting used by the users. This is the first battery issue reported by any user.

In my point of view, Apple iPhone 7 series is not moving in the direction where Samsung Galaxy Note 7 landed. The reported incident must be triggered by human error which includes over charging of battery. Based on my understanding of Telecom and device segment, with the kind of shipment already done by Apple, there must have 100's of issues till now.

We should not conclude so early without company research team analysis.

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About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
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