Apple recently launched iPhone 7
series with number of enhancement from iPhone 6 series. The timing was right as
its biggest competitor in premium sector struggled to fix Samsung Note 7
battery blast issue. Post launch iPhone 7 series received very well by the
buyers and expecting that it will break all records during holiday filled
quarter.
Unfortunate news came out from
Australia that iPhone 7 blasted in car and burnt the car interior. The question
pops up that generally every user always carry their phone whenever they leave
home, office or anywhere else. Why that particular user left his phone in his
car. It needs to be investigated. Based on the adoption pattern, iPhone series
7 must have crossed 10 million mark and must be getting used by the users. This
is the first battery issue reported by any user.
In my point of view, Apple iPhone
7 series is not moving in the direction where Samsung Galaxy Note 7 landed. The
reported incident must be triggered by human error which includes over charging
of battery. Based on my understanding of Telecom and device segment, with the
kind of shipment already done by Apple, there must have 100's of issues till
now.
We should not conclude so early
without company research team analysis.
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