Atrump Games

Atrump Games
Atrump Games

Airtel Counter Reliance Jio Free 4G Data - 1495/1494 for 90 days and Unlimited Access

Airtel at last came out with simplified data plan wherein they will offer new user unlimited 4G data access for 90 days. If one is existing user then user can recharge 1495 INR pack to avail the plan whereas for new users the plan is available for 1494.

The beauty of plan is that one can keep the data on all the time for 90 days and should not be worried for exhaustion of data pack. It will help Airtel user to access unlimited Games, Video and Movies and can download it from different apps without thinking about data consumption. Airtel user generate Data ARPU of $2.3 and with current plan they are trying to mitigate the migration of post paid high networth userbase.

At the same time, the offer is going to attract youngster using data heavily. Reliance Jio managed to acquire 5 Mn plus user base but struggling on QoS.

Lots of negative publicity due to call failure impacted Reliance Jio image. It will be interesting to see how Reliance Jio and other players reacts to it.

One thing is for sure that the Oct to Dec 2016 of Airtel will have high Data ARPU.  Even though only 25% of the existing data user adopt to new plan then also Airtel will hit the goal post of $2,3 Data ARPU but if the percentage of adoption increases then it will have positive impact on Airtel result.

I call the move very sensible where the winner is both the user and service providers.
Share on Google Plus

About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
    Blogger Comment
    Facebook Comment


  1. This offer will help Airtel to retain their user who were thinking to switch over Reliance JIO due to their luring data plan.

    Nice move from Airtel for at least next three months and lets review strategy thereafter.