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Reliance Jio Userbase Touched 16 mn - Great Show & Potential Slippage

Indian Telecom Services sector experienced major jolt post Reliance Jio disruptive tariff plan. Reliance Jio offered free & unlimited services for first 3 months to ensure that users get attracted with them. The 16 mn user base post 1 month of official service launch is fabulous number and if it continues then they may reach 35 to 40 Mn users by Dec 2016 end. It means that Reliance Jio will have huge userbase when they start charging acquired users.

Even if, I consider that Reliance Jio will be generating $5 ARPU then also they will be generating $2.4 Bn gross revenue post investing around $25 Bn.

Post the new user channel check on some of the PoS level by us, it is clear that most of the Reliance Jio user got attracted due to free service offerings. The first query user asks is nothing but about the free calling and data. It indicates the quality of user acquisition which will be with Jio post expiry of free services offer period.

Most of Reliance Jio userbase must be having more than one SIM and it will be interesting to watch the % of user go for Mobile Number Portability (MNP).

It may inflict heavy losses as Jio invested heavily to acquire userbase. Jio would love to see 100% VLR active userbase post 31st Dec 2016.

It also proofs basic notion in India that major marketing gimmick can be "free services".

I congratulate team Reliance Jio for unimaginable success and wish them all the best to ensure retention of acquired user post expiry of free service period.

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About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
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