In order to win market share ahead of Apple
iPhone 7 series launch, Samsung pushed all the partner to deliver the
Samsung Galaxy Note 7 and launched it without doing proper assessment.
As per the brand image which Samsung
command, they shipped 2.5 million GalaxyNote
7 but unfortunately they encountered unexpected problem of battery blast. Samsung
realised that it will dent their image and recalled sold device along with that
offered multiple alternative to existing Note 7 user.
They got another jolt on their branding when most of the Airline
world wide issued advisory to traveller that they should not carry Galaxy Note
7 during flights.By that time iPhone 7 series came out with multiple unique
feature and many of the feature I predicted well in advance.
In my point of view, Galaxy Note 7 problem helped Apple in big
way and expect that Apple will continue to gain in next two quarter.
Based on my calculation, the recall as well
as changes in the production will cost Samsung in between $ 1.5 to $2 bn. As Samsung
is planning to relaunch their Galaxy Note 7 on Sept 28 but I feel that perception around Note 7 among potential
buyers are very negative. It will be very difficult for Samsung to regain
the same level of confidence from potential buyer.
In my point of view, when it is expected
that Revamped Note 7 will have low Acceptability then why Samsung is not
dropping the product and launch Note 8 with enhanced software and hardware in
next two months.
In case reader agree the please share with
your friend otherwise give me your comment on comment line.
A very good article.
ReplyDeletenice prediction...
ReplyDelete