The
launch of 4G by Reliance and unprecedented adoption of Reliance SIM by the end
consumer propelled Smartphone sales growth during June-Aug 2016. According to
my calculation, Indian Smartphone Sales during Sept-Dec 16 would be around 33 Million.
Unfortunately, my projection now stand null and void post Indian Government
announcement of Demonetizing 500 & 1000 currency notes on 8th Nov 2016.
The
most acceptable currency note nullification brought whole industry on
standstill and Smartphone Industry is also one of them. The stringent taxation
rule and monitoring by the government impacted cash oriented sector and
Smartphone retail segment falls in that category. In my point of view, post
good uptick during festive season in India, Smartphone sale witnessed steep
fall in their sales.
Consumers
are skeptical in spending money as all of them are in the state of confusion. We
all should not be surprised in case total shipment fall to 23 to 25 million ranges.
Many Smartphone players will have tough time to survive given the high
operational cost model. The industry will come back to growth level after two
quarter post proper circulation of new currency notes within the system.
Disclaimer:
The quoted numbers are based on my own analysis
Let
us know your views by downloading Qsurvey from Google play. You
can find much more interesting survey over there.
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ReplyDelete