The much talked upcoming Diwali Sales by top e-tailors will indicate the consumer buying trend. Post super successful Diwali Sales, this year most of the e-tailors are busy in fixing those gaps which they identified last year. The Sale will kickoff from Oct 1st, 2016 and will give good opportunity to end consumer's an opportunity to grab lucrative deals.
Post restriction imposed by DIPP on discount which prohibit e-tailors to dole out huge discounts to attract consumer may spoil the party.
Many analysts and investors will be watching the trend of sales and it's growth to analyse the sustainability of model.
The successful sale will be sold depend on Smartphone Sales as it generate maximum GMV percentage of e-tailors. Many e-tailors are busy in striking exclusive deals with Smartphone player with committed volume so that they can attract consumer.
Fashion is one of the area wherein consumers started using e-tailors but may observe slower growth. Even offline retailers will also observe the ongoing sales and associated growth as they can sense the pulse of consumer buying trend and accordingly maintain inventory. Tradeoff's are there & let's see where e-tailors lands
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