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Gionee, Opposite, Vivo, Oppo,Letv, Xiaomi,HTC Well Poised to Capture Mid Segment Smartphone Market Share in India


Indian Smartphone market dynamics are changing fast and we should thank new entrant for the same.
The stagnation in Chinese Smartphone fames well as ambitious Chinese brand entered India with full force without focusing on profitability for time being.

The Indian device buyers approach is changing also and they are more interested for high end devices available at affordable price point.

The changing PoS level feedback indicates that device buyers are buying Smartphone ranging between 10k to 20k. The brands like Gionee, Letv, Oppo, Vivo, flooded the market with marketing blitz whereas Xiaomi, HTC are well known for their robust and affordable price point. The segment used to be dominated by Samsung devices but the recent trouble with Samsung device will give opportunities to these companies to grab market share from Samsung.

The change in buying trend where many low end device buyers are replacing their device with mid range devices gives an opportunity for new and established player.

For example, Letv announced that they sold 200k device during Diwali sale on e-commerce portal clearly indicate the acceptance if brand.

It will be interesting to see Q4 FY17 Smartphone shipment and the inclusion of some of the listed players in top 10 brands in India

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About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
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