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India Q3,FY17 Smartphone Shipment touched 35 Mn - Silent Indicators & Shift

The research and analysis firm Counterpoint came out with Q3, FY17 Smartphone Shipment which offer full of surprises. Indian Smartphone segment received major push and credit goes to Reliance Jio service launch. I already mentioned in my earlier article that Indian wireless user for the month of Sept 2016 is going to rise. The market share slide of leading Smartphone player's like Samsung and Micromax witnessed fall but actually both the organization shipment increased at lower pace compared to overall shipment which dented their market share numbers.

I predicted that LYF brand willhit the top 5 Smartphone players in India and they achieved 6.7% and pushed Intex to fifth position. The major growth witnessed by International brand like Xiaomi and other Chinese brand such as Vivo, Oppo & likes indicate the gradual acceptance of Chinese brand by Indian consumers which should be considered as warning bell for domestic Smartphone players.

Even though overall shipment went up but Indian Brand failed to scale up the shipment at the same pace and in-turn lost the additional growth in the market place to Chinese players. I wrote an article about leading Indian Smartphone player and received nasty comment on the same and i would like to say that, analysis is nothing but correlation of data through eagle eye mechanism. Even though I was right but i refrained myself by not responding.

The indications are very clear from the end consumer side and it indicate that, Indian Smartphone players may continue to lose market share to its Chinese competitor till the time they don't innovate instead of executing assembly work. They must move on to Software defined hardware instead of hardware attached software patch up.

It also indicate that LYF brand is going to be capturing more market share with the growth of Reliance Jio userbase. As I predicted earlier that Reliance Jio is developing end to endmobile ecosystem and they proved it by attaching most of their users with LYFdevices.

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About Devendra Prasad

20 years plus industry veteran of domestic and international ICT domain with the expertise in Business, Technology, Strategy and Analysis. Specializes in forecasting impact analysis, trends and recommendations for Investments, Technology and Regulations.
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